Bourbon By The Bay

Bon Appetit Restaurant & Bar, renowned for its fine dining experience with breathtaking views of St. Joseph Sound in Tampa Bay, collaborated with a spirits vendor to create a special event. Targeted towards enthusiasts of bourbon, wine, cigars, and fine dining, the event offered an unforgettable evening by the sunset, making it an ideal Father’s Day gift.

Campaign Strategy:

The event was promoted through a multi-channel approach over the course of a month. Key tactics included:

Social Media: Organic posts across platforms leading up to and during the event.

Digital Outreach: Listings on local digital event calendars.

In-Restaurant Promotion: QR codes displayed on TVs and iPad menus.

Website & Email: Featured on the restaurant’s website and through email newsletters.

PR Collaborations: Partnerships with local organizations such as the Tampa Bay Beaches Chamber of Commerce and Dunedin Chamber of Commerce, who promoted the event on their websites and social media.

Traditional Media: Paid ad placements in the Dunedin Beacon Newspaper.

Results: The campaign was highly successful, with the event selling out ahead of time and receiving excellent feedback from attendees.